Selling Yourself and Other Items with Cam

With the advent of social media marketing, many companies and marketing departments judge their successes based upon how many people “like” a page or a post on Facebook, Instagram, or another social media platform.   Many marketing departments would consider a post or a page with a lot of likes a major success, and would move on from there.   Academia has a different attitude towards the posts.   Research has been done by the Harvard Business School to prove out the following questions: if a person likes a brand or a product on social media, are they more likely to buy it; and do these likes influence their friends’ buying patterns?                   A lot of the folks that liked the brands or the products then influenced at least 3 friends to do the same, through either emails or social media invites.   The products that the individual liked then rewarded that p...

Companies are continuously changing their messaging in both delivery and ideals to better appeal to the modern consumer.  In Europe, there are some major trends that companies are seeking to adopt to better deliver the right message to their consumer base; these trends will also cater to developing new business as well. Companies are continuing to turn to mobile devices to better understand their consumer base.  With data gathered from these mobile devices, companies can better predict buying habits and figure out how to best sell their product or service to customers. Another trend is Artificial intelligence.  Marketers are using AI, combined with some of the data gathered from consumer bases (like the mobile data mentioned before), to better message to their clientele.  However, this is a large expenditure for a company, and the fear is that companies may not be ready to effectively leverage the capabilities of AI to better deliver their messages.  There i...