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China Reports Decrease in Iron/Steel Imports and Exports

The world’s largest iron ore exporter recently divulged that prices will be decreasing due to China’s control on steel exports.   Brazil is the major exporter of low-cost steel products, and demand in China for imported steel and Iron Ore exports is tapering off.   The decrease in local Chinese steel production is also said to have driven down iron ore imports as well.   The main drivers of these decreasing imports is the slowing of construction activity in china and decreasing investments in infrastructure.                     Globally, the steel and iron ore industries will be on the decline, according to early projections and forecasts.   This directly relates to political factors as discussed in Chapter 8 of the textbooks.   Chinese governments have slowed down in infrastructure investments.   Considering China’s economy right now is more stagn...

The Luxury Indulgence Factor and Self-Control

Many marketers target humans’ natural want for a luxury good by promoting in the way that the consumer works hard, so they in fact deserve the good.   However, this type of advertising may backfire on companies.   Are consumers happier when they indulge for no reason vs. a “work hard play hard” mentality?   For example, Coca Cola marketed their “Open Happiness” campaign towards making consumers happier if they drank a Coca Cola product.   The way that an “indulgent” marketing campaign is received by consumers all depends on their level of self-control when it comes to these goods.                   The study in this article had a number of hypotheses, focused around indulging with reason (e.g., a reward for hard work) or indulgence for no reason (someone with little self-control).   The study took a look at 175 students, aged averagely around 26 years and mo...

SpaceX's Reputation and the US Government

SpaceX is the brain child of Elon Musk, better known as the chairman and CEO of Tesla, the electric automaker.   SpaceX has lofty goals, similar in ambitions to Tesla, to become a leader in the space industry.   Elon Musk has already experienced multiple failures, but was optimistic about the last launch, which placed a Tesla roadster into orbit in outer space.   SpaceX also had 18 perfect launches last year with its Falcon 9 rocket.   But the Falcon Heavy rocket poses some new concerns, as most space craft launches do.                     SpaceX has to walk a fine political line here.   It needs to prove to NASA and the government that its products can withstand testing and safely take Astronauts to the International Space Station.   The Falcon Heavy rocket can only launch from pad 39A, and if it gets damaged, the project will be even farther behind than it already...