3 European Marketing Trends in Technology

Companies are continuously changing their messaging in both delivery and ideals to better appeal to the modern consumer.  In Europe, there are some major trends that companies are seeking to adopt to better deliver the right message to their consumer base; these trends will also cater to developing new business as well.

Companies are continuing to turn to mobile devices to better understand their consumer base.  With data gathered from these mobile devices, companies can better predict buying habits and figure out how to best sell their product or service to customers.

Another trend is Artificial intelligence.  Marketers are using AI, combined with some of the data gathered from consumer bases (like the mobile data mentioned before), to better message to their clientele.  However, this is a large expenditure for a company, and the fear is that companies may not be ready to effectively leverage the capabilities of AI to better deliver their messages.  There is also the fear of removing humanization from marketing, which isn't the right way to use AI.  It should be used to supplement the human element of marketing, and streamline messaging more effectively.

Finally, the recognition that these platforms need to coexist and talk to each other is what companies need to understand.  There are a lot of great platforms and software that can effectively streamline messaging, but companies need to balance the platforms, and not take away the human element of marketing, otherwise they may lose their customer base.


3 European Martech Trends Affecting Brands in 2017


Comments

  1. AnonymousApril 29, 2018 at 9:18 PM

    Cam this is an interesting article! AI could be the next big thing in marketing, but if used inefficiently could possibly not meet expectations of consumers or marketers. Leveraging AI and human intelligence together is the best way to utilize this new technology.

    ReplyDelete

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